The “world’s largest and most successful polo series” is set to make its debut on the Sunshine Coast in September.
The Coastline BMW Polo By The Sea event will include the thrill of the world’s fastest ball game, presented in the guise of Urban Polo.
It will also boast award-winning entertainment, glamour and premium hospitality.
There will be several prize-winning opportunities for guests as well, with the Divot Stomp, Men’s & Women’s Fashion on the Field competitions, a Car V’s Pony Race and a Men’s and Women’s Dash.
The event is set to bring a financial boost to the region, with more than 3000 attendees.
Coastline BMW Polo By The Sea Sunshine Coast is delivered by Events Queensland, with the Urban Polo Association.
It’s part of a series that also includes events on the Gold Coast.
Organisers have secured a contract with local business Advanced Aquarium Technologies, to use their land near Bli Bli for the event.
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Director Matthew Turich said the Sunshine Coast was a perfect location for the event.
“Amazing beaches, picturesque hinterlands, maturing hospitality industry, world class produce and vibrant business community, the Sunshine Coast has it all in terms of an event destination,” he said in an event press release.
“We look forward to partnering with Coastline BMW, Sunshine Coast Council, the business sector and broader community to deliver a world class event, which will provide social engagement, economic stimulus and showcase the very best the region has to offer to an extensive audience.
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Sunshine Coast Council Economic Development Portfolio Councillor Jason O’Pray said the event would be a great opportunity to showcase the region to participants.
“The Sunshine Coast event calendar is quickly filling up again as we bounce back better after the COVID-19 impacts,” he said.
“This (event) is great news for the region’s economy and also for the long term prosperity of our tourism businesses and great news for all of the participants who get to visit our region for this event.
“Council is a proud supporter and looks forward to welcoming event participants to our region.
“This event provides the perfect platform to showcase our stunning coastline and Sunshine Coast lifestyle at a time when our tourism industry needs a boost.”