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B2B column: How to innovate during times of staff shortages

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Local business is doing it tough. The Australian Bureau of Statistics advises that job vacancies in Australia remain elevated, despite a declining trend over past quarters.

Employers are scrambling to adequately staff their businesses to satisfy customer and service demand, sometimes requiring them to restrict times of trade as a result.

Sadly, there is no magic wand that can be waved but we have been encouraging clients to use these tough labour times to look for ways to streamline processes and efficiencies within the team.

That might include redefining or restructuring roles to maximise the collective skills of the team, providing training, or upskilling and encouraging job-share opportunities.

Other options are exploring outsourcing, for the long or short term, and seeking the latest industry-related innovations.

When we have a team of valued personnel who are feeling the pressure of staff shortages, retaining them is critical and involves creating a positive work environment that fosters engagement and a sense of belonging.

Staying attuned to the changing needs and expectations of employees is essential.

Flexibility, work-life balance, and a strong focus on employee wellbeing are becoming increasingly important factors in attracting and retaining talent in a competitive labour market.

Michalle Faulkner, Managing Director, EastCoast HR, Group Suite 9, 68 Jessica Boulevard, Minyama, 5443 6022, eastcoasthr.com.au

This column is part of our Business 2 Business (B2B) series featuring industry leaders sharing their expertise. For more great articles, SUBSCRIBE to our FREE news feed, direct to your inbox daily. All you need to do is enter your name and email below.

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