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International agency set to make the most of region's 'unique and creative energy'

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A worldwide marketing business that has its headquarters in New York is expanding its operations to Noosa.

Agency INVNT has announced it is branching out to the famous tourist town as it continues to grow its presence in the Asia-Pacific region, beyond its Sydney office.

The business has delivered brand experiences for Sydney World Pride, Netflix Australia, Xero, Vivid Australia, TEDx Sydney, UNICEF, SXSW Sydney and COP28.

INVNT team members at the Noosa office include [INVNT GROUP] APAC executive creative director Adam Harriden, associate creative director Brett Johns and producer Emily Rodgers.

Mr Harriden said the expansion to Noosa was the perfect next step for the company.

“Noosa has a unique, creative energy that is driving a thriving arts and culture scene, an emerging technology sector, inspired entrepreneurship and a strong community spirit,” he said.

“This move represents an exciting opportunity for us to connect with local talent (and) clients, and engage with the community at large.”

Ms Roberts also said Noosa was a great fit for the company.

INVNT is branching out to Noosa.

“This year has already seen the growth of INVNT, not only internationally with the opening of our new Dubai and Mumbai offices, but also on Australian grounds as we continue to tap into emerging markets,” she said.

“Noosa provides a powerful backdrop for INVNT to nurture talent, foster creativity and cultivate meaningful connections with clients and partners.

“We’re so excited to connect with the community, whilst bringing our ‘Challenge Everything’ ethos.”

INVNT said it was committed to staying at the forefront of the experiential marketing industry, and it was set to bring its trademark live storytelling offerings, creativity and tech-forward innovation to its branch in Noosa.

INVNT is a subsidiary of [INVNT GROUP]. It has offices in New York, Sydney, London, Singapore, San Francisco, Dubai, Stockholm, Detroit and Washington.

It was founded by Scott Cullather and Kristina McCoobery in 2008.

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