Five cruise ships are set to visit the Sunshine Coast over the next two months, bringing about 4000 passengers to the region.
Their arrival off Mooloolaba is expected to provide a substantial economic uplift to the region, with research showing guests spend an average of $450 a day while on shore.
Viking Sky will kick off the season on Sunday, with 930 passengers on board.
The MS Azamara Pursuit will dock on Saturday, February 22, carrying 777 passengers.
The next day will see the arrival of the Viking Venus, also with 930 passengers.
The cruise ship Amadea is scheduled to arrive on Friday, February 28, bringing 600 passengers.
And the Seven Seas Mariner will conclude the wave of arrivals on Sunday, March 30, with 769 passengers.
Staff from Visit Sunshine Coast, Visitor Information Centre volunteers and tourism operators will be at The Wharf, Mooloolaba, from 8am on arrival days to greet passengers as they disembark, weather permitting.
Visit Sunshine Coast CEO Matt Stoeckel said volunteer ambassadors helped passengers make the most of their shore excursions as they explored the Coast.
“The cruise ships provide an impressive contribution to the Sunshine Coast economy,” Mr Stoeckel said.

“These visits are worth around $1 million a year.
“The economic boost to Mooloolaba, and the Sunshine Coast, is extremely valuable to businesses, especially during these quieter trading periods.”
Sunshine Coast Council Economy Portfolio councillor Joe Natoli also welcomed the expected tourist influx.
“Cruise ship arrivals are an important part of the Sunshine Coast’s tourism mix as they provide a welcome economic boost for our region,” Cr Natoli said.
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“Tourism and Events Queensland research shows cruise ship guests to the Sunshine Coast spend an average of $450 each per day while on shore.
“This is a great opportunity to showcase the best of what our region has to offer, ensuring a memorable experience for all cruise passengers.
“Passengers who have a great time here during a stopover tell their friends and family and frequently return to the Sunshine Coast, so it provides long-term benefits.”